Three months after the global outcry over the Dolce & Gabbana ad campaign, Business of Fashion China prize aims to help launch new Chinese designers to challenge western prejudices. The BoF prize is the collaborative efforts of fashion site Business of Fashion and Chinese investor Wendy Yu. The prize was announced last autumn for up and coming designers and the primary goal of the joint effort is to reframe how Chinese fashion is viewed from the west. The winner will receive a $100,000 prize and an invitation to showcase their designs at London’s Fashion Week in September of this year. BOF China prize hopes to challenge some of the many prejudices surrounding the fashion industry from affiliated companies, such as OTB and Reebok. Six recent graduates from China made the final cut and these two brands have agreed to collaborate with each of the finalists on an exclusive limited-edition sneaker. What an amazing opportunity!
Outfits from Chinese fashion designers Shuting Qiu, Pronounce and Xu Zhi.
Each designer will have the opportunity to present their collection to a panel of notable industry judges. Some of the judges include Victoria Beckham, Tim Blanks, Susie Lau,
Edison Chen, Wendy Yu, Tasha Liu, Julie Gilhart, Yves-Pierre Roussel, Uma Wang and many more. You may recall that one of the panel judges Susie Lau was openly critical of the Dolce & Gabbana incident back in November.
The prize will be awarded on March 29th at the Shanghai Fashion Week, to one of the finalists (STAFFONLY, PH5, Shuting Qiu, Caroline Hu, and Xu Zhi).
According to the Boston Consulting Group, there is some motivation to provide another award as Chinese consumers are responsible for more than a third of luxury goods sales worldwide. Their market share is expected to grow 40% by 2024 and drive nearly 70% of the projected growth for global markets. This is a pivotal year as it marks the first time China has been ahead of the U.S. as the world’s largest fashion market.
BOF Founder and Editor in Chief Imran Amed says “There is no denying of the collective power, creativity and commercial ambition of this generation of Chinese designers. Not only are these young entrepreneurs aesthetically diverse, they’re also crafting distinctive brand identities with international appeal”. Each one of the designers have the potential and craft to become huge stars in the fashion industry. China is becoming a place to bring out the stars with its own language, expression and identity in the Fashion industry.
Images: Photographer PR & Michael Smits
Images: David M. Benett
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